The Business Case for Mobile CRM

In association with
6th Aug 2002

Facing the prospects of a global recession, corporations are under increasing pressure to win over new customers and keep existing ones. The most critical personnel in this battle are sales representatives and field service technicians. Sales presentatives seek every competitive edge to differentiate their offerings, find ways to establish tight customer relationships, and rely on fast access to information from corporate headquarters.

Field service technicians not only directly impact the bottom line, but also interact with key customers often influencing future buying decisions. Greater visibility, speed, and responsiveness helps those in the field win customers and win with greater frequency. Mobile CRM solutions provide these front-line customer ambassadors with an invaluable competitive edge. Download this white paper to find out more.

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