The business guide to CRM

In association with

2nd Dec 2015

Customer metrics
Customer service metrics
Sales performance

The guide brought to you by MyCustomer.com and TouchstoneCRM explains how to avoid the pitfalls in what can become an unexpectedly formidable task and it outlines the simple strategic steps involved in a successful CRM deployment.

Over several chapters you will learn:

How to make a business case for CRM
Strategies to ensure a smooth implementation and transition
Continuous improvement and success metrics you need to know
Key takeaways

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