The guide brought to you by MyCustomer.com and TouchstoneCRM explains how to avoid the pitfalls in what can become an unexpectedly formidable task and it outlines the simple strategic steps involved in a successful CRM deployment.
Over several chapters you will learn:
- How to make a business case for CRM
- Strategies to ensure a smooth implementation and transition
- Continuous improvement and success metrics you need to know
- Key takeaways