The case for a marketing content hub

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3rd Sep 2020

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That’s why 97% of marketers say producing enough content to meet their organisation’s needs is their biggest concern. Yet, stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task. And with today’s content personalisation mandate layered on top of this work-stream, the daunting task becomes a full-blown crisis.

Incremental improvements in efficiency and scale with legacy tools are no longer a viable solution. New thinking and paradigms are called for, and nothing short of a marketing transformation built on a new class of systems and processes is needed.

This new foundation has a simple name, yet its power is transformational—at Sitecore, it's called it a “Content Hub”. This guide explores the case for this solution and explains how it can help you supercharge your marketing operations.

Discover how Digital Asset Management plays a part.

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