The CEO and CRM

In association with
12th Apr 2006

Current popular wisdom within the CRM industry places senior management support as one of the top ten success criteria. What is meant by "support" is never really defined but it is logical that the term embraces the notion of reasonable project funding, resources, and positive communication and backing from senior management. But is that adequate?

By Glen S. Petersen, GSP & Associates GSP & Associates is a consulting organization dedicated to assisting organizations to achieve Growth Sustained Profitability. The company was founded by Glen S. Petersen, a pioneer and long time practitioner in the CRM industry. The focus of the company is to help organizations productively leverage the capabilities of CRM through the development of an effective foundation for the initiative. www.competitiveperformance.com
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