The Data Protection Act 1998 and Direct Marketing(UK)

11th Dec 2000
This in-depth yet easy-to-understand presentation investigates the legalities of data protection and the recent changes which have occurred. Beginning with a brief overview of the Old Law (primarily the 1984 Data Protection Act) the paper moves on to the New Law (the 1998 Data Protection Act), explaining the concept of data protection and the salient differences between the two sets of legislation. In particular, it focuses on the fundamental redefinition of "personal data". There are sections covering the eight Data Protection Principles, individuals rights, offences under the Act, and the implications for European marketing. Finally, the presentation discusses what businesses must do to work within the legal system, and what they should be doing in order to operate most efficiently.

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