The definitive guide to a successful Voice of the Customer programme

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This step-by-step manual will take you through every aspect of creating a VoC programme, from the different ways you can collect relevant customer data through to extracting insights that will have a meaningful impact on your business.

In this eBook you will learn:

  • How to select the right VoC methodology and metrics
  • How to design and implement your VoC program
  • How to connect and analyse your VoC data
  • Tips for choosing a VoC solution

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