This step-by-step manual will take you through every aspect of creating a VoC programme, from the different ways you can collect relevant customer data through to extracting insights that will have a meaningful impact on your business.
In this eBook you will learn:
- How to select the right VoC methodology and metrics
- How to design and implement your VoC program
- How to connect and analyse your VoC data
- Tips for choosing a VoC solution
iPerceptions is a leading digital customer research company that is evolving digital analytics, enriching marketing technologies and improving customer experience for over 1,500 brands across 80 countries.
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