The idea of Digital Empathy as ‘the next best thing’ in making products or services stand out from their competitors and in improving customer experience through meaningful, ethical, and authentic interaction is deeply alluring. However, what has been achieved in this field is just the tip of the iceberg. Imagine the possibilities!
This report from Jonathan Hawkins, the Founder & CEO of Anthrolytics, explores why empathy is so important to a differentiated customer experience, whether empathy can be achieved in a digital environment, and how you start to deliver digital empathy.
Also featuring a real world case study of digital empathy in action, this report - brought to you in conjunction with QuestionPro and MyCustomer - provides a comprehensive look at why empathy is essential to better understand customers and how to apply it at scale in practice: opening up the next frontier in retention and growth.