30th Aug 2022

The final rant: Making customer experience a c-suite priority

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Customer experience is not taken seriously as a business discipline. So what's going wrong - and how can we put things right?

That's what CX expert Jack Springman tackles in this book, as he explores why customer experience is not a C-suite priority given that creating value for customers in a way that creates value for the business is the fundamental prerequisite for growth, and also how higher prioritisation can be achieved.

Download the entire book here for free. 

What you'll learn

  • How the decline of marketing has created a vacuum for CX teams
  • Why CX teams are failing to grab this opportunity
  • How to make customer experience a C-Suite priority
  • How to establish the foundations of your CX strategy
  • How to sell your strategy to senior stakeholders
  • How to have empathy for internal stakeholders

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