The final rant: Making customer experience a c-suite priority

Customer experience is not taken seriously as a business discipline. So what's going wrong - and how can we put things right?

That's what CX expert Jack Springman tackles in this book, as he explores why customer experience is not a C-suite priority given that creating value for customers in a way that creates value for the business is the fundamental prerequisite for growth, and also how higher prioritisation can be achieved.

Download the entire book here for free.