The Five Drivers of CRM Success And ROI: An Industry Perspective

This is a 20 page white paper that outlines the key drivers of ROI from an industry perspective. The reality is that to achieve a return on investment, many elements must come together in a synergistic way. This document provides a no-nonsense view of how to achieve demonstrable results in an industry that is fraught with failed attempts.

By Glen S. Petersen, GSP & Associates GSP & Associates is a consulting organization dedicated to assisting organizations to achieve Growth Sustained Profitability. The company was founded by Glen S. Petersen, a pioneer and long time practitioner in the CRM industry. The focus of the company is to help organizations productively leverage the capabilities of CRM through the development of an effective foundation for the initiative. www.competitiveperformance.com