UK consumers own an average of 2.7 devices for their computing and Internet needs.
This guide from Bronto explores the influence of device ownership and use on the shopping behaviour of the UK consumer, based on real survey results.
What you'll learn:
- The influence of multi-device ownership on shopping and purchasing patterns
- How those patterns have changed in the past 12 months
- Device preference for shopping and purchase by age and gender - and the influence household type has on device choice