The Mugwumps view of the Extended Enterprise

11th Dec 2000
This presentation describes the developments that have taken place in the marketing arena and which have brought us to the stage where CRM is fast becoming the optimum solution. Modes of production have reached a point where it is possible to cater for customer needs and IT can now enable more efficient and flexible inter-company processes - resulting in a much more responsive economic environment. CRM is the marketing expression of this. The presentation concludes by highlighting some implementation issues and possible approaches.

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