In a short space of time, social media has become one of the key channels for customers to interact with companies about service issues. In fact, for some consumer demographics, social media is the first port of call when a problem arises.
With interactions on social media taking place in a public environment, it is more important than ever that companies know how to respond quickly and appropriately to service queries on social channels. But are organisations prepared?
This comprehensive practical guide from MyCustomer examines all the main challenges and opportunities presented by social media customer service, and provides practical advice from the leading experts in the field. Topics include:
- How to build a strategy;
- How to integrate social into your wider support framework;
- How to measure performance;
- What are the best tools;
- And what qualities do social media agents need to possess.
Download this guide to learn everything you need to know about delivering customer support on social networks.
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