The new rules of customer engagement

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Did you know that 56% of consumers have stopped doing business with a brand due to one bad customer service experience in the last 12 months?

Customer expectations are on the rise and modern consumers expect timely, meaningful and authentic engagement with their favorite brands - everytime and everywhere. Freshworks surveyed 3,000 consumers across 6 regions including the United States, the United Kingdom, India, Australia, Germany, and France to delve deeper into consumer expectations and engagement preferences.

Download ‘The New Rules of Customer Engagement’ to gain actionable data and insights on:

  • Increasing customer expectations and the impact of a poor experience
  • Wants and frustrations with customer service interactions
  • Preferred channels for customer engagement across the globe
  • The rapid rise of live chat and proactive service
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