Decipher the path to personalisation so you can get moving now
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalisation strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re at and how their unique situations affect each moment. And remember, these journeys now happen across channels; whether online, in-store, or talking to Alexa, customers increasingly expect connected experiences that recognize them and intuitively know their needs and wants.
If this sounds overwhelming, you’re not alone. While 1-to-1 personalisation is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around.
To help you discern the path, download the guide: “Path to Personalisation: The 9 keys to driving stronger relationships—one customer at a time.”