Moving house usually triggers a number of behaviours in people - from the initial rush to gain finance, to choosing utility suppliers and buying new furniture. With so much going on, home movers are always keen on brands that are able to help ease the load.
The home moving market represents an opportunity for all marketers. Underpinned by fully permissioned contact and address data, the practice of home mover marketing is proven to increase new customer acquisition rates, improve customer retention rates and help identify and re-activate lapsed customers.
Brought to you by Royal Mail Data Services, this guide will help you understand the opportunities afforded by the home mover market, and take you through the key stages of the home mover's purchasing behaviour.