Moving house usually triggers a number of behaviours in people - from the initial rush to gain finance, to choosing utility suppliers and buying new furniture. With so much going on, home movers are always keen on brands that are able to help ease the load.
The home moving market represents an opportunity for all marketers. Underpinned by fully permissioned contact and address data, the practice of home mover marketing is proven to increase new customer acquisition rates, improve customer retention rates and help identify and re-activate lapsed customers.
Brought to you by Royal Mail Data Services, this guide will help you understand the opportunities afforded by the home mover market, and take you through the key stages of the home mover's purchasing behaviour.
Royal Mail Data Services is the specialist data business of Royal Mail Group. We’re committed to helping our customers build data-driven businesses to improve business performance so we’re constantly developing new contact and address datasets as well as new ways for businesses to source, capture and use data. Every day we’re providing...
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