In a climate of rising customer expectations, now is the right time to refine your use of inbound channels — it is the time to go real-time. Whether you are serving pre-defined static offers, no offers, or siloed offers, marketers who continue the status quo are missing a huge opportunity.
This whitepaper provides four proven best practices in real-time inbound marketing that can produce bottom-line results and several real-world examples of winning real-time marketing strategies.
IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges.
Watson Marketing is the only marketing platform of its kind that uses cognitive technologies to help businesses...
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