The Road to CRM Riches

To generate true business benefits, companies must identify, prioritise and build the right CRM capabilities for creating customer and company value. This approach -which Accenture calls the CRM Strategy and Roadmap - is a distinct alternative to the traditional route to developing CRM capability.

By Accenture

About Accenture

Accenture is the world's leading management and technology services organization. Through its network of businesses approach – in which the company enhances its consulting and outsourcing expertise through alliances, affiliated companies and other capabilities – Accenture delivers innovations that help clients across all industries quickly realize their visions.