The social business AGENDA: IBM’s path to the social business

In association with
7th Jun 2012

In these slides from her presentation at the Social Business Strategy Summit, Sandy Carter, Vice President, Social Business Evangelism and Sales at IBM, explains what a ‘social business’ is, and how IBM is setting the social business agenda – Aligning organisational goals and culture; Gaining social trust; Engaging through experiences; Networking business processes; Designing for reputation and risk management; and Analysing data.

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