The social listening guide

This comprehensive guide, sponsored by Microsoft, offers expert advice and practical solutions to implementing a social listening strategy, and the benefits and pitfalls involved in doing so. Over the course of seven chapters, the guide examines social as a powerful tool which allows businesses to connect with their customers in ways no traditional marketing campaigns can, as well as highlighting the different routes brands can go down in order to harness social listening tools, and the information you can glean.

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