How effective is your content marketing approach?
In the UK, 89% of marketers use content marketing, with 34% believing their organisation to be effective at it, according to the Content Marketing Institute.
In association with Sift, our ultimate guide to content marketing aims to give you the information and inspiration to:
- Build an effective content marketing strategy
- Understand how to leverage curated content
- The role of blogs in your marketing strategy
- Make a case for adding video marketing to your mix
- Identify how to measure the ROI of your content
Including case studies from brands ranging from Red Bull to the Chicken Whisperer, as well as much, much more.
Sift creates valuable connections that last. We do this through practical and engaging content, user-centred experiences and minsight-driven marketing communications we help brands reach, target and connect with their target audience.
We support over 1 million business professionals, helping them overcome the day-to-day challenges they...
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