How effective is your content marketing approach?
In the UK, 89% of marketers use content marketing, with 34% believing their organisation to be effective at it, according to the Content Marketing Institute.
In association with Sift, our ultimate guide to content marketing aims to give you the information and inspiration to:
- Build an effective content marketing strategy
- Understand how to leverage curated content
- The role of blogs in your marketing strategy
- Make a case for adding video marketing to your mix
- Identify how to measure the ROI of your content
Including case studies from brands ranging from Red Bull to the Chicken Whisperer, as well as much, much more.