30th Mar 2021

The ultimate guide to customer effort score

Customer Effort Score (CES) is a metric used in service interactions, measuring how easy it was for customers to get a resolution to their issue.
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The underlying principle of customer effort is that clients will stay with companies longer if it is easier to transact with them. 

Customer Effort Score (CES) is a metric used in service interactions, measuring how easy it was for customers to get a resolution to their issue on a scale of 1-7. 

So, why does measuring CES work better than other loyalty metrics such as customer satisfaction, and how can you use it?

Download this report to find out. 

 

In this guide you'll learn: 

  • Why CES works
  • How to implement CES
  • How to improve your CES score
  • Real life examples of CES

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