Such is the importance of third-party data to the modern-day marketer that it's ushering in a whole new era for the profession.
And while many opportunities exist for those able to harness their third-party data effectively, a number of challenges also lie in wait.
In this report, in association with Royal Mail Data Services, we delve into some of the opportunities and issues facing marketers, including how to use third-party data to increase your relevance with customers and how to stay data compliant.
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