Three-step personas: The key to unlocking your customer knowledge?

In association with
20th Mar 2014

 

Even though you may know your customers well, that knowledge may not be centralised, accessible or simple to act on. In this webinar, MyCustomer editor Neil Davey is joined by Dominic Mason, Sitecore Practice Lead, and Nina Anderson, Digital Marketing Executive, at ClerksWell, to discuss how to unlock that knowledge with three-step personas. The webinar features content from ClerksWell’s clients: First Great Western and Christie’s Education.

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