Trust 'MEdia': How Real People Are Finally Being Heard

In association with
20th Mar 2006

In a very short time, the blogging phenomenon has drastically altered the landscape and challenged traditional tenets about the control of messaging by corporations, the media, the government, marketers and company stakeholders.

This new and growing critical mass is forcing marketing professionals and company stakeholders to think differently about how they go to market. Bloggers are speaking and being heard in real time, and only recently has the marketing community begun to grasp bloggers’ impact on brands, business and issues. This white paper is an initial look at the dynamics of the Blogosphere. It’s intended to inform marketing and communications professionals about the who, what, where and how-to of blogging. If this paper has done justice to the subject of blogging, it also should sound a huge wake-up call. Blogging is not a passing fad…but any brand, business or organisation that fails to grasp the fact may very well be. By Edelman and Nielsen BuzzMetrics (Formerly Intelliseek) (Formerly Intelliseek)

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