28th May 2002

Using Customer Insights to Build Customer Loyalty

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This report is the result of our year-long research effort to understand the challenges that marketing professionals face. The report, entitled Insight Driven Marketing; Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI, reveals that the time has come for companies to adopt a new approach to marketing that will help them create meaningful dialogues with customers and establish lasting and profitable customer relationships. This 16 page report presents and overview of the findings and recommendations from the research report. Its outlines the key challenges facing marketing executives and then present a new approach to marketing.

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