Using predictive analytics to drive fan engagement

2nd Oct 2013

Discover how The Rugby Football Union (RFU) was able to improve the fan experience by uncovering and presenting real-time insights into the game in an exciting, intuitive and accessible way.

Learn how the TryTracker, a predictive analytics solution that visually represents player influence, keys to the game and the momentum of matches in real time has contributed to an increasingly engaged fan base and a 27 percent rise in unique website visitors to RFU.com during the RBS 6 Nations.

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