Using predictive analytics to drive fan engagement

In association with
2nd Oct 2013

Discover how The Rugby Football Union (RFU) was able to improve the fan experience by uncovering and presenting real-time insights into the game in an exciting, intuitive and accessible way.

Learn how the TryTracker, a predictive analytics solution that visually represents player influence, keys to the game and the momentum of matches in real time has contributed to an increasingly engaged fan base and a 27 percent rise in unique website visitors to RFU.com during the RBS 6 Nations.

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