MyCustomer and Adobe have revisited web analytics and the pressing need for businesses to build and utilise marketing's latest commodity.
In today’s digital world, consumers decide for themselves which channels they want to use when having interactions with us as marketers. Understanding their actions – or equally – the actions they don´t do – is essential for the success of every single campaign marketers are planning and executing.
From digesting this guide you will learn:
- How to build a web analytics strategy
- How to select the right web analytics solution
- Tips for success and pitfalls to avoid
Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty and drive revenue across every screen, including smartphones, computers, tablets and TVs.
Adobe content solutions are used daily by millions of companies worldwide-from...
Read more from Adobe
Download this Report
Share a few of your details to download your copy