MyCustomer and Adobe have revisited web analytics and the pressing need for businesses to build and utilise marketing's latest commodity.
In today’s digital world, consumers decide for themselves which channels they want to use when having interactions with us as marketers. Understanding their actions – or equally – the actions they don´t do – is essential for the success of every single campaign marketers are planning and executing.
From digesting this guide you will learn:
- How to build a web analytics strategy
- How to select the right web analytics solution
- Tips for success and pitfalls to avoid
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