Web Channel Performance Management: Aligning Web site Vision and Strategy with Goals and Tactics

By Jim Sterne, president of Target Marketing and author of "Web Metrics: Proven Methods for Measuring Web Site Success"

This white paper discusses why Web analytics has failed to meet the promise of unimaginable Web channel success. It also discusses how organizations can use Web channel performance management solutions to align business components including vision, strategy, goals and tactics in order to achieve overall Web site goals and objectives.