Brands like Netflix and Amazon have pushed the envelope for customer recommendations and anticipatory service.
So much so that we are now entering the ‘advice era’, in which customer service is increasingly expected to be a function that offers more than just solutions to problems.
How can your brand ensure it’s able to match the proactive, predictive service of the likes of Netflix and Amazon and how can you harness AI technologies to improve your customer experience today, not in the future?
Join Martin Hill-Wilson, customer experience expert and Kimberlee West, product marketing manager at 7.ai who discuss:
- The role of artificial intelligence, machine learning and chatbots in offering tailored recommendations and advice to your customers
- The types of contextual data required to ensure relevancy
- How to switch your engagement with customers from being channel-centric to intent-driven