What are conversational surveys and are they more effective than traditional surveys?Access now
Surveying your customers is vital if you wish to glean insights about their experiences with your brand.
However, response rates are dropping due to an ever-increasing survey fatigue.
How do you successfully engage people in the era of customer feedback?
One new method is conversational surveys - in which customers provide feedback via a chat on a messaging platform such as WhatsApp or Messenger. But how does the experience of filling in a conversational survey compare to traditional methods?
In the following research report, Wizu compares traditional form-based surveys with conversational surveys, in terms of effectiveness, engagement and quality of data collected.
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