14th Jan 2019

What are conversational surveys and are they more effective than traditional surveys?

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Surveying your customers is vital if you wish to glean insights about their experiences with your brand. 

However, response rates are dropping due to an ever-increasing survey fatigue. 

How do you successfully engage people in the era of customer feedback?

One new method is conversational surveys - in which customers provide feedback via a chat on a messaging platform such as WhatsApp or Messenger. But how does the experience of filling in a conversational survey compare to traditional methods?

In the following research report, Wizu compares traditional form-based surveys with conversational surveys, in terms of effectiveness, engagement and quality of data collected.

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