Surveying your customers is vital if you wish to glean insights about their experiences with your brand.
However, response rates are dropping due to an ever-increasing survey fatigue.
How do you successfully engage people in the era of customer feedback?
One new method is conversational surveys - in which customers provide feedback via a chat on a messaging platform such as WhatsApp or Messenger. But how does the experience of filling in a conversational survey compare to traditional methods?
In the following research report, Wizu compares traditional form-based surveys with conversational surveys, in terms of effectiveness, engagement and quality of data collected.