What are conversational surveys and are they more effective than traditional surveys?
Surveying your customers is vital if you wish to glean insights about their experiences with your brand.
However, response rates are dropping due to an ever-increasing survey fatigue.
How do you successfully engage people in the era of customer feedback?
One new method is conversational surveys - in which customers provide feedback via a chat on a messaging platform such as WhatsApp or Messenger. But how does the experience of filling in a conversational survey compare to traditional methods?
In the following research report, Wizu compares traditional form-based surveys with conversational surveys, in terms of effectiveness, engagement and quality of data collected.
Wizu is the latest innovative product from Fusion Software. We are a UK based company who specialize in the development of innovative solutions in the voice of the customer/ feedback sector. Fusion Software are the makers of Wizu. We were Established in 2001 and have created a number of successful products over the years including Mojo Surveys...
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