6th Dec 2013

What do your customers want? Don't just guess, know

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Averages and broad segmentation only allow you to guess the best actions for a customer. But using predictive and adaptive analysis and sophisticated decision management enables you to treat customers as individuals, providing answers which really satisfy them.

Today's CRM technologies are an epic fail when it comes to consistent customer service. - See more at: http://www.pega.com/resources/top-5-trends-in-customer-service-innovatio...

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