95% of the world’s online population uses social media.
Despite this, just 35% of internet users aged 16-64 believe social media is good for society.
Under these conditions, being a brand and engaging with customers via social channels may seem like a tightrope walk. Yet, being able to connect, interact, answer service queries and deliver authentic messages to customers via a multitude of social channels, in the tone and mode befitting each different platform, is a necessity.
In this insight report in association with Orlo, we explain how your brand can navigate the turbulent world of social media customer engagement, as well as the trends, risks and opportunities for brands engaging with customers via social media.