What KPIs should you be using to measure social marketing?
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This guide from Synthesio will provide a breakdown of the data that can be acquired through social media monitoring, along with advice on how to attain actionable insights that can help optimise business practices across the enterprise.
Download it now to learn how to develop KPIs to measure social brand reputation, identify influencers and brand advocates, share of voice and reach and influence on each social channel and online community.