While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless buying experience.
According to new research from the Chief Marketing Officer (CMO) Council and SAP Hybris, more than a third of marketers (39%) believe their technology investments have met expectations in some select areas, such as measurement and customer interaction. But they appear to be falling short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities.
Download this report to learn:
- Top attributes of the customer experience
- Constraints of total data utilisation
- Emerging tech innovations that will impact business impacts of listening initatives