6th May 2003

Where Does One-to-One Marketing Sit Under the CRM Umbrella?

In association with:
Access now
There is no agreed definition of CRM. It can be described as a business interpreted by organisations in one of four ways: CRM as process automation through technology; CRM as superior customer service; CRM as relationship marketing and CRM as a business strategy.

Organisations need to be aware of these distinct approaches and the pitfalls associated with these approaches.

Download this Resource


Share a few of your details to download your copy

Name *
Company *
Position *
Phone *
Address 1 *
Address 2
City *
Postcode *

By submitting this form you agree to our terms and conditions