Whitepaper: CMOs and CIOs Acquaintances or allies?
Customers. Data. Social media. Skills.
These are a few of the common themes that surfaced during interviews with more than 4,900 Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs).
As part of the ongoing IBM C-suite Studies series, we’ve explored the response data to better understand how CMOs and CIOs are working together to support their organisations’ initiatives.
Download this whitepaper to understand:
- How are CMOs and CIOs working together for their mutual benefit and success of the enterprise?
- And if they aren’t doing this today, what can they do differently?
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