Whitepaper: CMOs and CIOs Acquaintances or allies?

Customers. Data. Social media. Skills.

These are a few of the common themes that surfaced during interviews with more than 4,900 Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs).

As part of the ongoing IBM C-suite Studies series, we’ve explored the response data to better understand how CMOs and CIOs are working together to support their organisations’ initiatives.

Download this whitepaper to understand:

  • How are CMOs and CIOs working together for their mutual benefit and success of the enterprise?
  • And if they aren’t doing this today, what can they do differently?

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