Buying CRM can be a challenging process. That's why MyCustomer has pulled together this comprehensive, independent guide to help you select the ideal CRM system.
Organisations are spending more on CRM systems than ever before.
Worldwide spending on CRM software grew 15.6% to reach $48.2 billion in 2018, according to research from Gartner, meaning that CRM is both the largest and the fastest growing enterprise application software category.
But whether buying your first CRM solution or changing your existing offering, the path to purchase is fraught with major decisions to make and hurdles to overcome.
In the MyCustomer CRM buyer's guide 2019, we help answer some of the key questions you may have about buying CRM, as well as raising awareness about the pitfalls you may not necessarily have considered yet.
Leaning on the knowledge of a wide range of experts, we've collated a manual to help you establish:
Whether you need a new CRM system.
How to conduct requirements gathering.
How you select the right CRM consultant.
What the hidden costs of buying CRM are.
How to prepare for and make the most of a CRM demo.
The free guide also contains a select listing of recommended CRM suppliers and consultants, allowing you to browse some of the best providers in the market.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.