SAP Sapphire 2022: Strong on sustainability - but CX is sidelined once more

12th May 2022

SAP Sapphire 2022 kicked off this week in Orlando, with the software giant's signature event set to travel to nine cities around the globe in the coming months. Lifting the curtain on the Sapphire roadshow, SAP CEO Christian Klein delivered his opening executive keynote to a hybrid audience, combining live attendees in Florida and virtual delegates from all corners of the map. 

Reporting on the proceedings were the mighty CRM Playaz - renowned industry commentators Brent Leary and Paul Greenberg. And they were left scratching their heads about the absence of CX. 

"A fundamental error... A shame... Not acceptable". 

They don't mince their words. 

Watch the video now for their assessment. 

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