CRM

It’s easy to buy a new CRM system. But not so easy to buy one with confidence that it’s the best fit for your businesses’ needs. The buying...
It’s nearly 30 years since the advent of Customer Relationship Management (CRM) software, and today many SMEs have come to rely on the...
The rise of the chief customer officer has to be one of the more welcome trends from this past year for those in CRM. Having a...
As with martech generally, software-as-a-service has become the de facto business model for most CRM vendors. Yet despite seemingly clear...