Presence-enabled services such as Voice-over-IP and social media will drive demand for mobile access to Web 2.0 applications and services making the market almost quadruple in value to $18.8 billion by 2014, according to Jupiter Research.
Web 2.0 is defined as any web application that consumers use to generate, consume and interact with digital content, including social media, which covers offerings such as social networking sites, user-generated content and chat. The market is currently valued at $5 billion.
According to Jupiter’s ‘Mobile Social Web 2.0’ report, however, although these services potentially offer “significant” revenue opportunities to service providers of all types if exploited correctly, the fragmented nature of the market can make it difficult to get pricing right and, therefore, to make money from such offerings.
Nonetheless, the researcher believes that opportunities do exist in providing contextual and location-based advertising, messaging and the provision of premium services as well as virtual goods and services supported by micro-billing mechanisms.
Mobile access is particularly appealing to consumers in a social media context because it enables them to share content quickly. As a result, swift uptake last year is likely to continue into 2010 as well as drive interest in such concepts such as cloud computing and software-as-a-service.
Social network-based ‘in-mail’ and services such as mobile instant messaging, VoIP and texting could pose a significant threat to telco revenue streams in future however, Jupiter said.