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Artesian receives £2m injection to drive social CRM aspirations

13th Feb 2012
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Cloud-based social CRM vendor Artesian Solutions has received a £2m cash injection from venture capitalist Octopus Investments as it looks to tap into burgeoning demand for its applications.

Artesian will use the Series A investment to significantly increase its sales and marketing operations in new and existing vertical markets. The funding will also be used to increase investment in engineering, new product development and service delivery to existing customers. 
Andrew Yates, Artesian Solutions’ CEO and co-founder said the investment from Octopus would give the company the financial resources to fully express its vision. “This investment from Octopus will allow us to drive a significant gear-change in our sales, marketing and engineering efforts, which means that we’ll be able to target customers in new sectors in entirely new ways.”
Its investor, Octopus, already has a strong track record in supporting capital-efficient businesses and has nearly £2.5 billion in assets under management, with companies including Zoopla,, TouchType and Calastone. Luke Hakes, a principal in the ventures division of Octopus, will be joining the Artesian Board.
“Artesian is helping a wide variety of companies understand that successful sales and marketing requires more than just knowledge about products and services. Octopus invests in teams we can believe in, rather than focusing on specific sectors, so, having looked carefully at the level of customised intelligence that Artesian already provides to large enterprises, and on meeting the extremely talented team at Artesian, their potential was clear to us,” Hakes said.  
Artesian already works with a number of the UK’s largest banks, including Barclays, Santander and HSBC, and has boasted 200% year-on-year growth recently appeared in the Deloitte Fast 500. It was recently named as a Gartner “Cool Vendor” in the CRM category.  Artesian’s technology delivers highly relevant and contextual information from web and social media sources that are tailored to each person receiving the service.

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