Commun.it, a new CRM platform for Twitter that helps customer service agents and marketers manage relationships in a business context, has come out of private beta.
The service converts Twitter streams into a relationship-orientated dashboard that allows firms to pinpoint top influencers; view full engagement history and most-used hashtags; and analyse and prioritise relationships rather than statuses.
According to the Israeli-based firm, Commun.it is the first solution to bring relationship-orientation to Twitter and provide an ROI-orientated dashboard, rather than the usual stream of Tweets delivered by enterprise software.
The solution is also integrated with automated marketing tool Buffer, enabling marketers to schedule Tweets.
Sharel Omer, CEO and co-founder of Commun.it, said: “Social media has become instrumental in maintaining all kinds of business relationships: With customers, prospects, partners and more.
“Yet, so far tools to support this kind of relationship building and management have been sorely missing. We aim to bring focus & clarity to businesses that use social media for maintaining relationships, keeping the personal aspect of it while attaining clear ROI and work processes.”
Commun.it is available from $9.99 per month for four users, scaling upwards in price and user list.