It is widely acknowledged that CRM training is vital to ensure its adoption and success. So where are so many organisations going wrong?
Letting the wrong people deliver the training
Training users on the product and not the business process
Delivering ‘vanilla’ training on a bespoke solution
Applying the wrong delivery model for the training
Assuming that training is only required as a one-off to deliver expertise
Underestimating the importance of CRM training
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.