Former Salesforce.com executives have launched a new marketing response management solution specifically for marketers using Salesforce.
Wholly built on the Salesforce platform, Full Circle CRM aims to help marketers track each marketing-generated response and measure the ROI of marketing campaigns.
Full Circle CRM’s four founders have all held positions within Salesforce including Bonnie Crater, president and CEO; Andrea Wildt, VP of products; CTO Dan Appleman; and Roan Bear, VP Services and Alliance.
Bonnie Crater, CEO of Full Circle CRM, said: “The world’s leading companies use Salesforce and we’re passionate about helping marketing users quantify the ROI of all their programs in the Marketing Cloud. Our marketing response management solution will make it easy for marketers using Salesforce to quantify ROI and plan with confidence.”
The solution is due to be launched at Salesforce.com’s Dreamforce 2012 conference in San Francisco later this month.