How much do CRM tools cost?

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One of the biggest factors that influences a company’s choice of CRM solution is cost.

But the reality is that determining the cost of a CRM tool can be problematic.

There are a variety of hidden costs and ongoing expenses that organisations can easily overlook when speccing out how much they will be paying month-by-month (more on this in a later article in our series). 

Even the subscription prices of CRM products can be opaque, with costs varying according to region, features and various add-ons.

Yet until your organisation is crystal clear about the kinds of costs that it will be accruing, it is nigh on impossible to proceed with a CRM implementation with complete confidence.

With this in mind, we’ve pulled together a general pricing guide for some of the top CRM vendors. This should provide you with a useful idea of what your initial CRM investment will be, before you start factoring in any additional costs.

(Prices accurate as of March 2017)

Salesforce

  • £240 per user per month for Lightning Unlimited.
  • £120 per user per month for Lightning Enterprise.
  • £60 per user per month for Lightning Professional.
  • £20 per user per month for Salesforce IQ CRM Starter (up to five users).

Salesforce has a minimum subscription term of one year.

More info: https://www.salesforce.com/uk/editions-pricing/sales-cloud/

SugarCRM

  • £120 per user per month for Sugar Ultimate.
  • £52 per user per month for Sugar Enterprise.
  • £32 per user per month for Sugar Professional.

More info: https://www.sugarcrm.com/product/pricing-editions

SAP

£15 per user per month for SAP Digital CRM.

More info: https://www.sapstore.com/solutions/99026/SAP-Digital-CRM

Microsoft

£71.60 per user per month for MS Dynamics 365.

More info: https://www.microsoft.com/en-gb/dynamics365/pricing

Zoho

  • £85 per user per month for Ultimate (only available if billed annually)
  • £35 per user per month for Enterprise (or £30 if billed annually).#
  • £20 per user per month for Professional (or £16 if billed annually).
  • £12 per user per month for Standard (or £12 if billed annually).

More info: https://www.zoho.eu/crm/zohocrm-pricing.html 

Oracle

  • From £241 per user per month for Sales Cloud Premium Edition.
  • From £161 per user per month for Sales Cloud Enterprise Edition.
  • From £80 per user per month for Sales Cloud Standard Edition.
  • From £52 per user per month for Sales Cloud Professional Edition.

More info: https://cloud.oracle.com/en_US/sales-cloud/pricing

Workbooks

  • Free licence up to 2 users.
  • £42 per user per month for Business edition.
  • £19 per user per month for standard CRM.

More info: https://www.workbooks.com/pricing

bpm'online  

£20 - £41 per user per month.

More info: https://www.bpmonline.com/crm-pricing

BASE CRM 

  • £119 per user per month for Enterprise.
  • £78 per user per month for Professional.
  • £37 per user per month for Starter.

More info: https://getbase.com/pricing/

Maximizer Software

£35 per user per month.

More info: https://www.maximizer.com/uk/our-solutions/pricing/

Pipeline Deals 

  • £40 per user per month for Accelerator.
  • £20 per user per month for Standard.

More info: https://www.pipelinedeals.com/pricing

ProphetCRM  

  • £62 per user per month for Enterprise.
  • £45 per user per month for Team.
  • £20 per user per month for Contact Manager.

More info: https://www.avidian.com/pricing

Sage CRM  

£30 per user per month - outright £820 per user.

More info:  http://www.sagecrm.com/what-sage-can-do-for-you/our-solutions

Hubspot 

  • £0 standard.
  • £41 per user per month for Premium.

More info:  https://www.hubspot.com/pricing/crm

FIVE CRM

  • £50 per user per month for DigitalPro CRM.
  • £45 per user per month for CallPro CRM.
  • £45 per user per month for ManagePro CRM.
  • £25 per user per month for AutomationPro CRM.
  • £15 per user per month for EmailPro CRM.

More info: https://fivecrm.com/products

ProsperWorks

£98 per user per month, unlimited teams.

More info: https://www.prosperworks.com/pricing

Nimble

£18 per user per month.

More info: https://www.nimble.com/pricing/

Freshsales

£40 per user per month.

More info: https://www.freshsales.io/pricing/

Vtiger  

£25 per user per month.

More info: https://www.vtiger.com/complete-pricing-table/

Contactually

£48.50 per user per month for Professional.

Advanced options are available for technical integrations up to c£160 per user per month.

More info: http://www.contactually.com/pricing/

Gold-Vision CRM  

  • £35 per user per month for Gold-Vision cloud.
  • £25 per user per month for Gold-Vision on-premise.
  • £20 per user per month for Gold-Tracker cloud.
  • £15 per user per month for Gold-Tracker on-premise.

More info: http://www.gold-vision.com/product/pricing

Pipedrive

 £52 per user per month.

More info: https://www.pipedrive.com/en/plans

Infor CRM cloud

  • Named User: £47.27 per user per month
  • Concurrent User: £72.73 per user per month
  • Mobile only: £18.18 per user per month
  • (Minimum order applies of 10 NU; so £472.70 per month or equivalent order value).

About Neil Davey

neil

Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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