
One of the biggest factors that influences a company’s choice of CRM solution is cost.
But the reality is that determining the cost of a CRM tool can be problematic.
There are a variety of hidden costs and ongoing expenses that organisations can easily overlook when speccing out how much they will be paying month-by-month (more on this in a later article in our series).
Even the subscription prices of CRM products can be opaque, with costs varying according to region, features and various add-ons.
Yet until your organisation is crystal clear about the kinds of costs that it will be accruing, it is nigh on impossible to proceed with a CRM implementation with complete confidence.
With this in mind, we’ve pulled together a general pricing guide for some of the top CRM vendors. This should provide you with a useful idea of what your initial CRM investment will be, before you start factoring in any additional costs.
(Prices accurate as of March 2017)
Salesforce
- £240 per user per month for Lightning Unlimited.
- £120 per user per month for Lightning Enterprise.
- £60 per user per month for Lightning Professional.
- £20 per user per month for Salesforce IQ CRM Starter (up to five users).
Salesforce has a minimum subscription term of one year.
More info: https://www.salesforce.com/uk/editions-pricing/sales-cloud/
SugarCRM
- £120 per user per month for Sugar Ultimate.
- £52 per user per month for Sugar Enterprise.
- £32 per user per month for Sugar Professional.
More info: https://www.sugarcrm.com/product/pricing-editions
SAP
£15 per user per month for SAP Digital CRM.
More info: https://www.sapstore.com/solutions/99026/SAP-Digital-CRM
Microsoft
£71.60 per user per month for MS Dynamics 365.
More info: https://www.microsoft.com/en-gb/dynamics365/pricing
Zoho
- £85 per user per month for Ultimate (only available if billed annually)
- £35 per user per month for Enterprise (or £30 if billed annually).#
- £20 per user per month for Professional (or £16 if billed annually).
- £12 per user per month for Standard (or £12 if billed annually).
More info: https://www.zoho.eu/crm/zohocrm-pricing.html
Oracle
- From £241 per user per month for Sales Cloud Premium Edition.
- From £161 per user per month for Sales Cloud Enterprise Edition.
- From £80 per user per month for Sales Cloud Standard Edition.
- From £52 per user per month for Sales Cloud Professional Edition.
More info: https://cloud.oracle.com/en_US/sales-cloud/pricing
Workbooks
- Free licence up to 2 users.
- £42 per user per month for Business edition.
- £19 per user per month for standard CRM.
More info: https://www.workbooks.com/pricing
bpm'online
£20 - £41 per user per month.
More info: https://www.bpmonline.com/crm-pricing
BASE CRM
- £119 per user per month for Enterprise.
- £78 per user per month for Professional.
- £37 per user per month for Starter.
More info: https://getbase.com/pricing/
Maximizer Software
£35 per user per month.
More info: https://www.maximizer.com/uk/our-solutions/pricing/
Pipeline Deals
- £40 per user per month for Accelerator.
- £20 per user per month for Standard.
More info: https://www.pipelinedeals.com/pricing
ProphetCRM
- £62 per user per month for Enterprise.
- £45 per user per month for Team.
- £20 per user per month for Contact Manager.
More info: https://www.avidian.com/pricing
Sage CRM
£30 per user per month - outright £820 per user.
More info: http://www.sagecrm.com/what-sage-can-do-for-you/our-solutions
Hubspot
- £0 standard.
- £41 per user per month for Premium.
More info: https://www.hubspot.com/pricing/crm
FIVE CRM
- £50 per user per month for DigitalPro CRM.
- £45 per user per month for CallPro CRM.
- £45 per user per month for ManagePro CRM.
- £25 per user per month for AutomationPro CRM.
- £15 per user per month for EmailPro CRM.
More info: https://fivecrm.com/products
ProsperWorks
£98 per user per month, unlimited teams.
More info: https://www.prosperworks.com/pricing
Nimble
£18 per user per month.
More info: https://www.nimble.com/pricing/
Freshsales
£40 per user per month.
More info: https://www.freshsales.io/pricing/
Vtiger
£25 per user per month.
More info: https://www.vtiger.com/complete-pricing-table/
Contactually
£48.50 per user per month for Professional.
Advanced options are available for technical integrations up to c£160 per user per month.
More info: http://www.contactually.com/pricing/
Gold-Vision CRM
- £35 per user per month for Gold-Vision cloud.
- £25 per user per month for Gold-Vision on-premise.
- £20 per user per month for Gold-Tracker cloud.
- £15 per user per month for Gold-Tracker on-premise.
More info: http://www.gold-vision.com/product/pricing
Pipedrive
£52 per user per month.
More info: https://www.pipedrive.com/en/plans
Infor CRM cloud
- Named User: £47.27 per user per month
- Concurrent User: £72.73 per user per month
- Mobile only: £18.18 per user per month
- (Minimum order applies of 10 NU; so £472.70 per month or equivalent order value).
Related content
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...