How much does CRM cost?  

Cost of CRM
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Before you consider implementing CRM, it’s important to know the principal costs.

However, the baseline prices should only be the starting point for building a deeper understanding of what’s required to successfully implement a CRM solution.

The reality is there are a variety of hidden costs and ongoing expenses that organisations can easily overlook when attempting to establish how much they will be paying, month-by-month.

For instance – contract terms, customisation and customer support are often additional costs not included in the initial price of CRM, and these can quickly add up.

Then there’s the time it takes to implement and the consultancy involved in doing so.

Even the subscription prices of CRM products can be opaque, with costs varying according to region, features and various add-ons. 

Despite this, it’s vital to take the first step of establishing exactly what type of CRM you need and the starting fee for each user.

With this in mind, we’ve pulled together a general pricing guide for some of the top CRM vendors.

(Prices accurate as of Feb 2018)

Salesforce

  • £240 per user per month for Lightning Unlimited.
  • £120 per user per month for Lightning Enterprise.
  • £60 per user per month for Lightning Professional.
  • £20 per user per month for Salesforce IQ CRM Starter (up to five users).

Salesforce has a minimum subscription term of one year.

More info: https://www.salesforce.com/uk/editions-pricing/sales-cloud/

SugarCRM

  • $150 per user per month for Sugar Ultimate.
  • $65 per user per month for Sugar Enterprise.
  • $40 per user per month for Sugar Professional.

More info: https://www.sugarcrm.com/product/pricing-editions

SAP

£15 per user per month for SAP Digital CRM.

More info: https://www.sapstore.com/solutions/99026/SAP-Digital-CRM

Microsoft

£158.36 per user per month for Dynamics 365
££86.70 per user per month for Microsoft Customer Engagement plan

More info: https://www.microsoft.com/en-gb/dynamics365/pricing

Zoho

  • €100 per user per month for Ultimate (only available if billed annually)
  • €40 per user per month for Enterprise (or €35 if billed annually).
  • €25 per user per month for Professional (or €20 if billed annually).
  • €15 per user per month for Standard (or €12 if billed annually).

More info: https://www.zoho.eu/crm/zohocrm-pricing.html 

Oracle

  • From £241 per user per month for Sales Cloud Premium Edition.
  • From £161 per user per month for Sales Cloud Enterprise Edition.
  • From £80 per user per month for Sales Cloud Standard Edition.
  • From £52 per user per month for Sales Cloud Professional Edition.

More info: https://cloud.oracle.com/en_US/sales-cloud/pricing

Infor CRM cloud

  • Named User: £47.27 per user per month
  • Concurrent User: £72.73 per user per month
  • Mobile only: £18.18 per user per month
  • (Minimum order applies of 10 NU; so £472.70 per month or equivalent order value).

More info: https://www.infor.com/product-summary/cx/infor-crm/ 

Workbooks

  • Free licence up to 2 users.
  • £52 per user per month for Business Pro edition.
  • £42 per user per month for Business edition.
  • £19 per user per month for standard CRM.

More info: https://www.workbooks.com/pricing

bpm'online  

£20 - £41 per user per month.

More info: https://www.bpmonline.com/crm-pricing

Base CRM

  • $145 per user per month for Enterprise.
  • $95 per user per month for Professional.
  • $45 per user per month for Starter.

More info: https://getbase.com/pricing/

Maximizer Software

£35 per user per month.

More info: https://www.maximizer.com/uk/our-solutions/pricing/

Pipeline Deals 

  • $49 per user per month for ‘grow’ package
  • $33 per user per month for ‘develop’ package
  • $25 per user per month ‘start’ package

More info: https://www.pipelinedeals.com/pricing

ProphetCRM  

  • $75 per user per month for Enterprise.
  • $55 per user per month for Team.
  • $25 per user per month for Contact Manager.

More info: https://www.avidian.com/pricing

Sage CRM  

£30 per user per month - outright £820 per user.

More info:  http://www.sagecrm.com/what-sage-can-do-for-you/our-solutions

Hubspot 

  • £0 standard.
  • £41 per user per month for Premium.

More info:  https://www.hubspot.com/pricing/crm

Five CRM​

  • £50 per user per month for DigitalPro CRM.
  • £45 per user per month for CallPro CRM.
  • £45 per user per month for ManagePro CRM.
  • £45 per user per month for DataPro CRM.
  • £15 per user per month for EmailPro CRM.

More info: https://fivecrm.com/products

ProsperWorks

$19 per user per month for basic
$49 per user per month for professional
$119 per user per month for business

More info: https://www.prosperworks.com/pricing

Nimble

$19 per user per month for Nimble Business when paid annually
$9 per user per month for Nimble Contact when paid annually

More info: https://www.nimble.com/pricing/

Freshsales

$79 per user per month for enterprise
$49 per user per month for large teams
$25 per user per month for growing teams
$12 per user per month for small teams

More info: https://www.freshsales.io/pricing/

Vtiger  

£25 per user per month.

More info: https://www.vtiger.com/complete-pricing-table/

Contactually

$59 per user per month for Professional, paid annually
$39 per user per month for Basic, paid annually

Advanced options are available for technical integrations up to c£160 per user per month.

More info: http://www.contactually.com/pricing/

Gold-Vision CRM  

  • £35 per user per month for Gold-Vision cloud.
  • £25 per user per month for Gold-Vision on-premise.
  • £20 per user per month for Gold-Tracker cloud.
  • £15 per user per month for Gold-Tracker on-premise.

More info: http://www.gold-vision.com/product/pricing

Pipedrive

£35 per user per month for Gold Vision
£20 per user per month for Gold Tracker

More info: https://www.pipedrive.com/en/plans

 

About Chris Ward

Chris Ward

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

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avatar
By gkabic
05th Mar 2018 16:19

Hi Chris, nice overview but you've missed one important player, SuiteCRM. How come? And it's free of the particular cost you are reffering to in this article. Namely, user licences. Check it out, it's serious stuff ;)

Cheers mate,
Goran

Thanks (0)
to gkabic
05th Mar 2018 17:06

Hi Goran.

A valid request. We based the list on the leading vendors based on sales circa 2017 and there had to be a cut-off point somewhere.

Appreciate there are a number of open source platforms out there. Here's a blog listing the top ten: https://blog.capterra.com/free-and-open-source-crm/

Thanks (0)
avatar
By gkabic
to Chris Ward
06th Mar 2018 15:58

Hi Chris, tnx for the reply. Leading vendors based on sales of 'what'? Sales of user licences? Or you have info in regards to a total value of CRM Projects in 2017 per vendor?

Anyway, there are number of opensource solutions but so is the case with commercial ones. I think it's fair to list the best from both of worlds. Otherwise you should name your article 'Quick summary of commercial CRM application licence prices'.

Cheers,
Goran

Thanks (0)
avatar
06th Mar 2018 17:15

There are so many CRMs missing in this list.

Thanks (0)
07th Mar 2018 10:23

Thanks for your comments gkabic and barbaragun.

Clearly the list does not provide every CRM tool across the system landscape but hopefully does give an idea of the base costs of some of the 'leading' vendors. These have been collated based on the combined assessment of a number of leading software ranking sites. Their assessments of which CRMs are deemed most user-friendly can be found in an article we have run this week:
https://www.mycustomer.com/selling/crm/which-crm-tool-is-the-most-user-f...

Hope that provides some context.

Thanks (1)