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How to improve your customer programme for extra profit and customer value

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21st Apr 2010
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Neil Woodcock and Andy Green explain the quick wins that can improve profit without sacrificing customer experience.

How can you lead your organisation along a path to increased profitability through effective and efficient customer relationship management? This is one of the burning questions that businesses are faced with as they look to capitalise on the economic recovery without damaging the fragile state of customer trust.

In this video interview, Neil Woodcock and Andy Green of the customer framework provide their expert advice on customer programmes, answering key questions such as what are the most common reasons that customer projects fail, what quick wins exist, and how toensure that profit improvement doesn’t come at the expense of the customer experience.

Andy and Neil will be presenting at a two-day course hosted by the IDM on 24-25 May in Teddington. For more information about 'Managing your customers for extra profit' click here.

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