IBM has expanded its influence in the social business space with the news that it is launching a range of consulting programmes, services and partnerships to help companies accelerate social business growth and adoption.
Ahead of its Lotusphere 2012 event, Big Blue has announced it is to run a series of programmes, including technical workshops to improve skill sets as well as consulting services aimed to help develop an organisational culture that fosters open collaboration, value creation and sharing among employees, clients and business partners.
Strategic consulting will focus on helping organisations better understand their current adoption of social business tools for both internal and external purposes and address how social business can be used to address business challenges.
A range of educational and mentorship programs for clients and business partners has also been launched to address the issues facing community managers, the fastest growing job in social.
Big Blue will offer interactive online courses, live support and one-on-one support to help educate customers on the benefits of applying social business initiatives, while at the same time helping to assess the barriers of social business for faster adoption.
IBM has also partnered with San Jose State University to offer a social business programme with curriculum to prepare individuals to work in the enterprise.
A partnership with The Dachis Group will offer a social business adoption quickstart workshop focusing on the use of social business technology while fostering cultural skills and engagement.
Technical certification programmes are also being launched to act as a benchmark for skills relating to the installation, configuration and day-today tasks associated with ensuring the smooth and efficient operation of social software applications.