Customer relationship management has evolved and improved impressively in the last few decades. It has now become an essential tool which has changed the way businesses manage, store and utilise their customer data.
The following infographic from CXService360 provides a detailed overview of the history of CRM and how it has changed. Key evolutionary stages include:
- Database marketing.
- Contact management software.
- Sales force automation.
- Mobile and SaaS.
- CRM at the Speed of Light.
- Cloud-based CRM.
- Social CRM.
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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