Customer relationship management has evolved and improved impressively in the last few decades. It has now become an essential tool which has changed the way businesses manage, store and utilise their customer data.
The following infographic from CXService360 provides a detailed overview of the history of CRM and how it has changed. Key evolutionary stages include:
- Database marketing.
- Contact management software.
- Sales force automation.
- Mobile and SaaS.
- CRM at the Speed of Light.
- Cloud-based CRM.
- Social CRM.
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Neil Davey was previously the editor of MyCustomer from 2007 until May 2023. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management.
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