When companies face growing pains that their rolodex can't seem to handle, they decide to join the 21st century and implement CRM software to streamline their sales and ourtreach process. And global CRM software sales are soaring. Worldwide customer relationship management software expenditure totalled $26.3 billion in 2015 according to Gartner, up 12.3% from 23.4 billion in 2014.
CRM systems from tech giants Salesforce, SAP, Oracle, Microsoft and Adobe accounted for 45% of the total market last year, an increase which can be attributed, in part, to the increase in smaller player acquisitions through the year. But is biggest always best?
This infographic from Capterra , an online directory of crms, examines the most user-friendly options as measured by a combination of their usability, customer services offered and customer reviews. CRM vendors rated and ranked include:
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.